Ali Wing, Chief Marketing Officer, and Eric Bibelnieks, Vice President of Enterprise Analytics, both of maurices, sat down with Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, in the MarketingSherpa Media Center at IRCE 2015 to discuss how maurices is using data to help understand how customers are using multiple paths and channels while traveling toward a purchase and which of these paths marketers should invest in.