Articles from Best Marketing (trending on the web)

This is the Top Publication Shared By CMOs

Leadtail is a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers. They recently released the results of analysis of over 60,000 Tweets during the month of ... Read more

Have We Lost the Art of Conversation?

Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to it’s best advantage, and instead simply continue traditional marketing broadcasting… ... Read more

Hacking Patagonia’s PR Strategy: How improve your brand voice and influence

Patagonia has taken a unique PR strategy for promoting its brand. Read on to learn four lessons from a speech given by Adam Fetcher, Director of Global PR and Communications, Patagonia. These lessons center around brand, PR strategy and what marketers can learn from the big picture practices that Patagonia uses to grow its brand and amplify its voice.

Tracking Our Next Digital Steps

It’s been a bit of a whirlwind since the launch of X. In the last two weeks, I’ve hosted conversations about the promise of experience design in London, Düsseldorf, Oslo, Sydney and Geelong. Somewhere along the Atlantic, I was asked to answer a few questions ahead of my arrival in Geelong for the Pivot Summit ... Read more

How Ancestry.com personalized its offer page to specific customer segments

At Web Optimization Summit 2014, Emily Titcomb, Senior Manager of Product Marketing, and Julia Babiarz, Senior Interactive Art Director, both of Ancestry.com, spoke on how they personalized the site's offer page to appeal to specific customer segments.

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