Over the past year, like many others working within the Retail Industry in Canada, I’ve grown tired of hearing about all the bad news relative to retailers pulling out, closing down or shrinking their store counts here in Canada. Other than one major ‘faux pas’ by a discount retailer which doesn’t need to be named ... Read more

At the Media Center at MarketingSherpa Email Summit 2015, we interviewed your successful brand-side marketing peers, along with researchers and industry thought leaders. One interview stuck out from the rest because we interviewed someone who’s title was 'customer.' Jill DAmato, the wife of our own Brian DAmato, Senior Vice President of Partner Solutions, MECLABS Institute (parent research organization of MarketingSherpa), agreed to sit down and answer a few questions.

Email list cleansing can be imperative to staying relevant in today's ecommerce marketplace. Learn from Jeffrey Anderson, Digital Marketing Manager, A Place For Mom, how to know when it is time for a list cleanse and the benefits that accompany that cleanse.

Targeted marketing, or the practice of aiming marketing collateral at specific prospects or customers, has become so prolific that it is one of the largest tools in the modern marketer’s toolkit. However, simply targeting your marketing is not equivalent to being customer-centric, or customer-first, and this is where the majority of us go wrong. Read on to learn five steps that have the capacity to royally mess up your targeted marketing by not implementing it with a customer-centric approach.