For those of us interested in marketing, Amazon first ever “Prime Day” celebration could not have been more fun to experience. Intended as a special shopping day for members of Amazon’s $99/year Prime service, Amazon had practically promised ecommerce Armageddon leading up to the 24-hour event, with “More deals than Black Friday!” As the morning unraveled, however, Prime Day quickly devolved into spectacle as the buying public hammered Amazon for what they perceived as lackluster deals. When planning our promotions or campaigns, here are 12 quick tips we can extract from both the failures and successes of the now-infamous Prime Day.