Articles from Best Marketing (trending on the web)

Why Implementing Relevancy into Email Programs Can’t Wait

Submitted by on

According to Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, "It is never too soon to start being relevant to your customer." Data and testing are important tactics for marketers to use while they aim to improve their customer's experience. This video features tips from Dahlin for your brand's email sends to be targeted and relevant to consumers

Personalized Marketing: Choosing your targets wisely

Submitted by on

With its freemium offers to consumers, Brainshark began generating a audience beyond its target for business users director-level and above. Using strategies such as marketing automation and an IP lookup to segment users. This allowed Brainshark to utilize a personalized messaging campaign that sent the right messages to the right users at the right time.

Let’s Concentrate on Learn-Learn vs Win-Win

Submitted by on

My friend Niklas Myhr, the “Social Media Professor,” recently blogged about something I’m very passionate about, Social Media and Quality Management. In his post he discusses tapping your social advocates early on in the product and/or service development phase, listening to what they have to say and learning more about what they want and how you can deliver ... Read more

The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb

Submitted by on

As marketers, it can be difficult to recognize what we don't know. Stephen J. Dubner, co-author of "Freakonomics," discusses how, by challenging marketing status quos, companies may access customers that have previously been unavailable. It is important to continually test marketing campaigns to learn how to best serve your customers and potential customers.

Putting The CMO At The Center Of Brand Experience And Organizational Culture

Submitted by on

What role should the CMO take in shaping the culture of the entire organization? To address this question and more, Spencer Stuart recently brought together for its annual CMO Summit Russell Klein, president (and former CMO) of Domino’s USA, Jonathan Mildenhall, CMO of Airbnb, and Jon Iwata, SVP of marketing and communications of IBM.

How to Build a Mobile Community

Submitted by on

Building a mobile community is the same as building any community… engage, interact, add value and show support for the group and what is important to them. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind ... Read more

Customer-Centric Marketing: Listen to your customers if you want to live

Submitted by on

In order for a business to thrive, it is imperative to listen to customers. While this may seem like obvious advice, it is worth examining the degree to which being cognizant of consumer expectations plays a role in a company's success. The customer review website Yelp was originally developed for alternate purposes but learned to be fluid when users began to use the service in an unexpected way. Marriott International surveyed guests and learned that those who had experienced conflict resolution during their stay were the most likely to return.

Pages