Articles from Best Marketing (trending on the web)

3 Tips To Take Marketing Strategy to Whole Team

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If you’re looking to increase sales and gain an advantage over your competitors then you’ll need to have marketing strategy. But, how can you present your awesome idea to the entire team? After all, you could have the greatest marketing strategy in the world, but, if you can’t put that plan in place until you convince your team.

Marketing Careers: 5 sites to develop and enhance your skills with free online courses

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As marketing evolves into a more digital field, the skills needed to succeed are evolving as well. Read on to learn about five sites that offer free courses to develop and enhance skills to boost your marketing career.

Social media marketing: it’s about more than nice-looking profiles

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The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels. Various social […]

SaaS developer unleashes Quickbooks integration

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Written by: Peter Dinham | Published in: Cloud AccountingInventory management software-as-a-service (SaaS) developer, Unleashed Software, has announced an integration with Intuit’s QuickBooks Online business and financial management software which it says increases the value of cloud-based inventory management systems for medium-sized organisations.

What is customer service for?

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Customer service is difficult, expensive and unpredictable. But it’s a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer service succeeds when it accomplishes what the organization sets out to accomplish. Google doesn’t have ... Read more

Digital Transformation Starts with Reimagining the Customer Experience

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All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to ... Read more

Ecommerce: How to preserve your brand globally [Video]

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This MarketingSherpa Blog post features a video on global ecommerce with insights from Rob Garf, Vice President of Industry Strategy and Insights, Demandware. Highlights of Rob’s advice include understanding the unique culture in each regional marketplace where you are active and the importance of having a local presence in those markets.

Five Ways to Ethically Manage a Brand's Online Reputation

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The Reputation Institute has declared businesses now compete in "a new marketplace reality in which people buy products, take jobs, and make investments based primarily on their trust, admiration and appreciation for the companies and institutions that stand behind them." One might contend that reputation has always been the cornerstone of any business -- 30 years ago we were introduced to the phrase "nobody ever got fired for buying IBM" -- but there is no dispute that the nature of reputation-building has changed.

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