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How Publishers Clearing House Used Real-time Marketing to Increase Online Engagement by 46%

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At MarketingSherpa Web Optimization Summit 2014, Michael Zane, Senior Director of Online Marketing, Publishers Clearing House, revealed how, in just under a year, the team increased the company's overall engagement by 46%. Read on to learn how they did it.

Reinvigorating the Lost Art of Conversation ~@Progressive

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Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. – Dale Carnegie Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of ... Read more

How To Use Hashtags To Unlock Customer Relationships

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I recently spoke with Alec Lacroix, CEO of Montreal-based Questology a social influence firm that helps big companies like and Bell Canada to communicate more deeply and quickly with their customers. At the core of Questology’s work lie so-called social influence platforms – essentially a dashboard that allows companies  to see in real time what […]

Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers

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Creating company-branded content can be a waste of time and resources if audiences aren't engaging with it. Read on to learn from three big brands — Lilly Pulitzer, Kahlua and Neiman Marcus — for tips on how to create branded content that actually engages.

4 Tactics Getting Marketers Into Legal Trouble Right Now

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Marketers use a variety of tactics in order to pursue their larger marketing strategies. For example, if your overall strategy for a particular campaign is to target single women of a certain age and income, then one of your tactics might be to advertise in a magazine that’s popular with those particular women or become a sponsor of a charity event that such women support and attend.

Social Media Marketing Tools Aren't Cutting It

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Forrester Research called out Social Relationship Platform (SRP) vendors for not providing what digital marketers really want. A platform that says what to post and when. A platform that measures performance. With all the hype over social media marketing, Forrester researchers said few SRP platforms share data with "trusted measurement tools" or tell brands what to post and when. They are good at, however, saving marketers time as they manage multiple social media accounts.

Most Brands Don’t Look People in the Eye Digitally on Facebook ~@Progressive

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While I can name several big brands that are killing it on Twitter for relationship building and engagement, I don’t think I’ve actually seen one that’s getting Facebook right. Sure, they invest quite a bit in making their business pages look great—they might even have a powerful content strategy for posting and curating things their ... Read more

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