Articles from Best Marketing (trending on the web)

The Benefits of Combining Content Marketing and Segmentation: MarketingSherpa Email Summit 2015 replay

At MarketingSherpa Email Summit 2015, we sat down with Stephen Bruner, Marketing Manager, Precor, to discuss the value of content marketing and segmentation as well as how to combine these two marketing strategies.

Why the Best Marketers MUST Embrace Social

  From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This can put you in a much better position than your competitors in two ways: 1) getting a ... Read more

Email Marketing: How Ferguson Enterprises generated over $10 million in online revenue

Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, and her team combined offline and online efforts to generate more than $10 million in online revenue through the Ferguson Rewards program, which included more than 90 in-person events. Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Mary in the Media Center at Email Summit before her session. Watch now to learn about creating quality content for your audience.

What Single Attribute Can Improve Your Marketing? Sales and Marketing alignment

One aspect of successful marketing is an alignment between Sales and Marketing. A reason for this success is that companies with a Sales and Marketing alignment are much more likely to see the entire customer experience holistically, where each person is seen in terms of where they are in the sales process. Read on to discover how to make a Sales and Marketing alignment work.

Creating Engaging Content: A five-step method for busting writer’s block

What do I do when I know I have something to say, but I just can’t get it into words? There is one particularly useful approach that I have learned over the years for dealing with content writer’s block, particularly when you are on a deadline. Because — face it — as much as we would like to let creativity gently come to us, sometimes we have to go and take it by force. Read on to discover five steps to busting writer's block.

Network visibility solution harnesses the power of big data

Thanks to the Internet of Things and the growth in the use of mobile devices, network traffic is growing faster than ever. But the tools used to manage and monitor that traffic haven’t kept pace. Network visibility specialist Kentik (previously known as CloudHelix) is launching a SaaS platform to enable full visibility into networks of any size giving real-time, actionable insights into network traffic activity, DDoS attacks and peering efficiency.

Stylinity’s Quest To Turn Omnichannel Shoppability Into A Reality

A year and a half ago, I interviewed Tadd Spering, CEO of New York City-based startup Stylinity. The headline: How Stylinity Is Turning Fashion Into A Social Experience. The company remains true to its original mission. But today, bringing it to life is taking a different form. A year and a half ago, the mission […]

Email Marketing for Nonprofits: Communicating value proposition

We generally think of only companies or campaigns having value propositions — why a company exists or a marketing campaign will be successful. For nonprofit companies, communicating the value proposition effectively is necessary for survival.

Learn how you can add value to your page in order to drive donations to support your cause.

Creating a Viral Environment to Serve Your Customers

The impulse to share something new with someone else is a natural and universal trait of humanity.

But in the age of the Internet, why are some things shared while others are not? What causes a piece of content to go viral? To help answer this Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jonah Berger, author of Contagious: Why Things Catch On, to learn how an email marketer can create a viral environment.

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