Articles from Best Marketing (trending on the web)

Email Marketing: What are some of the biggest deliverability challenges?

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Tweet Deliverability should be a concern for any email marketer. If you can’t get into the inbox, your email send might as well not have even happened. Deliverability can be a challenge — a bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly […]

Blah, Blah, Blah

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Writing and speaking (essays, non-fiction, copywriting, direct interactions, speeches) can be easily sorted into two groups:                   The expected                                                  The unexpected We don’t remember what most people say when they greet us (at a party, or even a funeral) because it’s banal. Most college essays, tweets and advertising copy fit right into this category. The ... Read more

Four Key Discoveries from The Economist’s Global Content Survey of Brand Marketers and their B2B Audiences

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Tweet The Economist, in association with New York-based marketing research firm Peppercomm, recently conducted a global survey of top business leaders and marketers on the topic of content marketing. 500 global business executives were surveyed to find out what they look for from content providers, and 500 global marketers were asked about how they build […]

User-Generated Content: How a payday loan company takes advantage of customer reviews

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Customer reviews and testimonials can be a powerful source of third-party validation and credibility when added to an overall content marketing strategy.

Today’s MarketingSherpa Blog post looks at how one consumer marketer — in a business area that is potentially hostile to positive customer feedback — initiated a campaign to actively add customer reviews to its marketing mix.

How public speaking can enhance your career and professional development

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Tweet At MarketingSherpa Email Summit 2015, Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, not only spoke onstage in front of 1,000 of her peers but she was also awarded the Best B2B Campaign. The video above was recorded at Email Summit, and I recently had the privilege of talking to Mary about how speaking has […]

Mobile Marketing: How Voices.com involved its customers in a responsive design campaign [video]

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This MarketingSherpa Blog post features a video excerpt from David Ciccarelli, Chief Executive Officer, Voices.com, presentation at MarketingSherpa Optimization Summit 2014. In this video David talks about testing the Voices.com website with click tracking and heatmaps before creating a new, responsive design website to better serve Voices.com customers on desktop, laptop and mobile devices.

Ecommerce: User-generated content, video marketing and other lessons from IRCE 2014

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How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results. Learn from three of last year's brands a few key lessons for your ecommerce marketing campaign.

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