Articles from Best Marketing (trending on the web)

Ecommerce Investment Advice: How marketers can make their companies more valuable

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Watch this MarketingSherpa Media Center interview replay with Abe Garver, Managing Director, BG Strategic Advisors, and Allison Banko, MarketingSherpa, from IRCE 2014.

What can an investor teach you about making your marketing efforts more valuable? More than you think.

Email Summit 2015 According to Twitter: Your peers share their key takeaways from Day 1 on engaging, empowering and serving customers

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If you weren’t able to attend MarketingSherpa Email Summit, your peers have come to the rescue. We’ve curated some of the top and most interesting tweets from Day 1 to recap some of the key takeaways other email marketers felt valuable enough to share with their Twitter audiences.

Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center

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One of the biggest focuses of Email Summit 2015 is one that is crucial to marketers everywhere — customer-centric marketing.

After the first day of Summit, Courtney Eckerle, Manager of Editorial Content, and Daniel Burstein, Director of Editorial Content, both of MarketingSherpa, sat down in the 2015 Email Summit Media Center and discussed what they have learned from presenting companies about customer centricity.

10 Must-See Digital Marketing Stats From the Past Week

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Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. 1. Companies will allocate 11.7 percent of their marketing budgets for analytics by 2018, up from 6.4 percent currently, according to Duke University's survey of 288 chief marketing officers. 2. The same Duke study found that mobile advertising currently takes up 3.2 percent of marketing budgets but will almost triple to 9 percent in the next three years. 3.

Ted Talks About… Looking People in the Eye Digitally [video]

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  My New Book Available Now… HOW TO LOOK PEOPLE IN THE EYE DIGITALLY  In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ... Read more

How Health Warrior Is Marketing Chia As The Superfood Of The 21st Century

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I recently spoke with Shane Emmett, the CEO of Warrior, about the marketing of a successful helath food startup. The short answerL an influential book on nutrition, three determined former college athletes, and an almost forgotten, nutrient-packed seed. Marc E. Babej: Chia seeds, the main ingredient in your food bars, were almost unknown as an […]

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