Articles from Best Marketing (trending on the web)

Ecommerce: Blurring the lines between online and offline experiences

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As our world becomes increasingly connected, marketers have had the challenge of providing consistent retail experiences wherever customers are. This omnichannel transformation has led many marketers to evaluate their in-store and online presences and blur the two to provide a seamless brand experience.

Watch this video from IRCE featuring Ryan West, CEO, West Music, for his take on blurring the lines between online and offline channels, and get insights from the MarketingSherpa Ecommerce Benchmark Study on how success correlates to sales models.

For Me Twitter and New Friends Have Gone Hand-in-Hand From the Beginning

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Three things are most important for anyone who wants to be successful using Twitter for relationship building: 1. Being available as much as possible. 2. Constantly producing and curating content to attract those who don’t know you or may feel reluctant to reach out. 3. Being genuine, authentic and open to conversation. Yes, it takes ... Read more

How To Create A 365-Day Connection With Consumers

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Elizabeth Brooks, SVP of Content and Marketing at LiveNation, has a position that is, in and of itself, a marketing challenge: How to create a year-round connection with consumers for a product – a concert or event – that, strictly speaking, lasts a single day.  Marc E. Babej: In a nutshell, how would you describe the role […]

Article: Facebook Closes in on 1 Billion Mobile Users Worldwide

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Nearly 1 billion Facebook users worldwide will access the social network via mobile phones at least monthly this year, eMarketer estimates, representing over 70% of the social network's users. It's no secret that mobile has been the key driver of growth in Facebook's advertising business in the past 12 months. This year, mobile ads will account for 73.0%—or $10.90 billion—of the social network's ad revenues worldwide.

Mobile internet paves the way for ad industry

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Today’s mobile-centric consumers are connected and accessible any time thanks to cheaper smartphones and a ballooning telecommunications industry that has overhauled digital connectivity and pushed India to the cusp of a digital revolution. Understanding the current industry, smart devices have opened the doors for consumers to often rely on their mobile device for instant interaction […]

Mobile Interaction: Website or app? Optimize for both

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One great upside when it comes to digital marketing is that it is data-rich and very testable, allowing you to optimize your efforts. A challenge that goes along with this opportunity is that marketers have to choose where to spend their testing and optimization budget to achieve the maximum impact on the bottom line. This MarketingSherpa Blog post explains how focusing on user behavior can help to optimize the customer experience across all devices, from desktop computers to smartphones.

“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” #RonR

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The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some ... Read more

You are what you share

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I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most ... Read more

Global Ecommerce: The $1.2 trillion opportunity outside North America

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Excerpt: More than $1 trillion in ecommerce sales will come from outside North America this year. How can your company grabs its share? To find out, we conducted a video interview Don Davis, Editor-in-Chief, Internet Retailer. Davis shared what he learned from his recent trip to Shanghai and provided tips for ecommerce companies looking to expand internationally.

Microsoft Xbox chief Spencer talks about bringing Xbox tech to Windows 10

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Xbox chief Phil Spencer said Thursday that Microsoft is working to make Windows 10 the best operating system for gamers, traversing the PC, phone, and console. In a video (embedded below) Spencer talks about what's new for the Xbox One console in 2015: screenshots.  Earlier this week, Larry Nelson, Microsoft's chief point person in the Xbox One community, revealed the Xbox One updates for February, involving custom backgrounds and content "game hubs" that will be built out for each game.

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