As our world becomes increasingly connected, marketers have had the challenge of providing consistent retail experiences wherever customers are. This omnichannel transformation has led many marketers to evaluate their in-store and online presences and blur the two to provide a seamless brand experience.

Watch this video from IRCE featuring Ryan West, CEO, West Music, for his take on blurring the lines between online and offline channels, and get insights from the MarketingSherpa Ecommerce Benchmark Study on how success correlates to sales models.