Articles from Best Marketing (trending on the web)

Don’t Make These 5 Social Media Branding Mistakes

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Now more than ever, social media is providing businesses with the platform, exposure and increasingly visual opportunity to create, promote and validate branding. Social media for B2B and B2C enterprises of all sizes, markets and disciplines is ripe for brand engagement — but tweet carefully! The most creative social media branding campaigns can crumble with one poorly ...

The Number ONE Reason Marketers Fail When They Use Social Media

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The number ONE reason many marketers fail when they try to use social media is that they DON’T take into account important traditional marketing lessons from the past—and I’m talking Plain Jane, Vanilla Manilla lessons that should be the bread and butter for any marketer. Social media doesn’t supplant traditional marketing practices and tenets. In ... Read more

Email Marketing: Creating a customer profile

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In this video interview you will learn about the importance of creating rich profiles of each of your customers to help you better serve them across multiple marketing channels, including three tips on utilizing the email marketing channel that will answer the questions: How often should you send email? How can email reflect your product? And, what do you need to accomplish with your email program?

Copywriting: What software startup YNAB knows about creating compelling copy for a new product

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Writing effective copy for a new product can be a challenge – potential customers most likely don’t know anything about the product, how it works or why it should matter to them.

This MarketingSherpa Blog post offers a video example of compelling new product copy and a five-point breakdown on what makes that copy effective.

When Internet addiction is actually a good thing

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A new study from researchers at the University of Hong Kong claims that 420 million people are addicted to the Internet, about 6 percent of the world’s population. That 6 percent number may not sound high but it is – it’s actually more than three times the rates of pathological gambling observed in even the […]

Tweetables: Top 10 MarketingSherpa posts of 2014 (according to you)

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Another year of MarketingSherpa Blog has past, and today we present some of the most tweeted posts over several categories: content marketing, email marketing and social media marketing. Since we used social sharing to determine the highlighted posts, you, the reader, helped contribute to this blog post, and we thank you.

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