Articles from Best Marketing (trending on the web)

Blog Post: Understanding Users in Dynamics Marketing

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With Microsoft Dynamics Marketing you can unleash your marketing potential. You can easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers across channels, build pipeline, and demonstrate the impact of your marketing. Read more about Dynamics Marketing in this series of blog posts One question I get a lot is - how do I set up users and security in Dynamics Marketing.

Dynamic Signal: Taking Employee Advocacy to New Levels

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  You’ve heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new currency is true whether you are looking for a job, planning an event or selling […]

Should We Take the Word “Media” out of Social Media? ~via @InsideCXM

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  There is absolutely no doubt in my mind that social conversation has changed the way business gets done. People have argued with me about this, but the simple fact of the matter is, the change hasn’t been brought about by the social “industry” so much as by the way people use technology and social […]

Data Security: Why transparency matters in an era of breaches

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This MarketingSherpa Blog post features a video interview conducted by Daniel Burstein, Director of Editorial Content, MECLABS, with James Koons, Chief Privacy Officer, Listrak. They discussed why transparency around privacy issues is critical to customer engagement.

Collecting Customer Data: The Trust Exchange ~via @InsideCXM

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  Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are leery of giving brands their personal information? Today’s customers are very protective of […]

Airbus A380 vs. Boeing 787 Revisited

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Eight and a half years ago, my friend Tim Pollak and I predicted in this column, that the Airbus A380 would turn out to be a commercial flop. Now, according to Bloomberg, “Airbus Group NV (AIR) raised the prospect of discontinuing its A380 superjumbo as soon as 2018, the first admission that it may have misjudged […]

Email Marketing: Which of these 5 Award nominees can help you improve results?

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In preparation for Email Summit 2015, we're offering you a chance to tell us who should win this year's MarketingSherpa Email Award -- Readers' Choice, sponsored by BlueHornet. Read this blog post to discover the nominees, and be sure to vote for your favorite story of transformation before December 18, 2014.

How To Attract and Manage Talent: Interview With Las Vegas CEO Andy Masi

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I recently spoke with Andy Masi, CEO of The Light Group, a Las Vegas-based hospitality company that manages 26 venues. In a city that stakes its reputation of being in-the moment, looking at present and near future – and famously not the past (What Happens in Vegas, Stays in Vegas…), how do you develop a […]

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