Articles from Best Marketing (trending on the web)

Social Media and Email Integration Predictions for 2014: Were they right?

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Earlier this year at MarketingSherpa Email Summit 2014, five industry experts opined on the relationship between social media and email over the course of 2014. Now that we are nearing the end of the year, read on to find out how those predictions panned out.

Willy Wonka’s 4-Step Guide to Writing Irresistible Social Media Posts

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If you are an avid social media user, you have probably seen your fair share of social posts – some good and some bad. It may seem easy to create great posts and you’re right – it is! If you read our 8 Simple Steps for Success with Social Media you are well on your […]The post Willy Wonka’s 4-Step Guide to Writing Irresistible Social Media Posts appeared first on Channel Maven Consulting.

What Digital Marketing Will Look Like in 2015

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Each December, digital marketers around the globe take a look back at the trends that shaped (and reshaped) our strategy over the last year. Then we use that insight to plan for and predict the coming year. As the editor of the Simply Measured blog and co-writer of our network studies and reports, this trend-based…

The Truth About Cross-Channel Attribution In Marketing

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In today’s measurement-focused marketing world , cross-channel attribution is a hot topic. Trouble is, most companies still use antiquated attribution methods that fall apart in an increasingly complex online and off-line marketing ecosystem . This article explores eight myths about what cross-channel attribution can and can’t do, along with the associated realities.

3 Steps for Crafting a Crowdfunding Pitch (and Improve Your Marketing)

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Crowdfunding is an excellent way for startups to raise funds beyond the usual friends and family, angel investor and venture capital route. Learn how startups market themselves through crowdfunding, from crafting a pitch to creating effective video marketing pieces, to aid your own marketing efforts.

Feeling Thankful for Human Interaction

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Humans have become adept at automating everything, and we’re rapidly replacing human effort with mechanization and/or computerization. We have found a way to automate more and more tasks in our factories, schools, medicine, even communication! While this is often a good thing, we’re also coming to terms with the fact that we can’t (and shouldn’t) […]

Events, Traveling and Relationships

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The beauty of events and traveling is the ability to take relationships developed digitally to a face-to-face encounter that cements the connection. Most think this does not scale, but it does because when you make this a regular part of your travels, always reaching out and creating “moments,” others participate vicariously and feel a part […]

Marketing: Science versus art

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Digital marketing is becoming more a science-based activity. But, traditionally marketing has been more of an “art” form and a creative activity. This MarketingSherpa Blog post takes a philosophical look at marketing today and addresses the gap between the science and the art of marketing.

What marketers can expect from Facebook at Work

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As rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.
Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.
Read more on What marketers can expect from Facebook at Work…

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