Articles from Best Marketing (trending on the web)

Limelight CMO Says Content Marketing Key Differentiator In CDN Market

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Chief Marketing Officer Kirby Wadsworth of Limelight Networks hopes that the market place is starting to look at Limelight as “a company that is innovative and moving forward”  in the very competitive CDN, or content distribution network business.  (For the most up to date financial specifics, see LLNW's 3rd quarter earnings call.

Standout by “Liking” Them Before They “Like” You

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Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those marketing campaigns), making experiences with their […]

Why You Should Consider Customer Service to be 1-to-1 Marketing

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How is your company leveraging customer service? Some retailers see it as an expense, pushing customers to self-service portals to eliminate a human interaction altogether. If a customer can buy a product anywhere, why should they buy from you? Read this MarketingSherpa Blog post to learn why having an effective customer service strategy can help you break away from your competitors by providing the best possible experience for your customers.

Microsoft Office Offers Free Content Creation And Editing For iOS And Android Apps

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Microsoft released its Office suite of apps for the iPhone and Android last year followed by the launch of Office for iPad eight months ago. However, Microsoft used to require a paid Office 365 subscription to edit Microsoft Office documents on iOS and Android until now.

Tencent-Backed Didi Dache Pursues Buses, Government Cars After Daughter of Lenovo's Liu Chuanzhi Joined

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In July, Liu Qing, daughter of Lenovo founder and Chinese internet technology icon Liu Chuanzhi, made a dramatic career switch. She joined Didi Dache, a Chinese taxi-hailing app backed by Tencent Holdings, after working for Goldman Sachs for 12 years. “I wanted to do something different,” she told local media then.

15 Holiday Retail Stats That Every Marketer Needs to See

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If you see family members tapping away at their smartphones or tablets during Thanksgiving dinner, they could easily be sneaking in their first holiday purchases. Mobile will account for 31 percent of online sales on Turkey Day, compared to 21 percent in 2013, according to an Adobe holidays shopping forecast released today. Those numbers represent a nearly 48 percent year-over-year increase, and they build on 2014's biggest digital marketing trend: Retailers can no longer ignore mobile as an overhyped channel.

Creating Content, It’s Easy

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Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the marketing world, and he writes in […]

The Future of Marketing: Combining Big Data with Intuition

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Businesses are investing millions of dollars into big data, betting that number crunching and algorithms will be the silver bullet that’ll change the industry forever. While the ability of computers to make rapid analyses dwarfs the capacity of humans, will computers ever really replace human intuition when it comes to making decisions?read more

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