Chief Marketing Officer Kirby Wadsworth of Limelight Networks hopes that the market place is starting to look at Limelight as “a company that is innovative and moving forward”  in the very competitive CDN, or content distribution network business.  (For the most up to date financial specifics, see LLNW's 3rd quarter earnings call. For 2013 full year data see Limelight: Trying To Drive Sales In Brutally Competitive Market) And he and his marketing team believe that this can be done by  primarily through “having a content marketing approach to everything will help our customers be more successful.”