Articles from Best Marketing (trending on the web)

Doctors are not technologists

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In the past, when we bought new software, you would receive thick instruction books included with your purchase.  There was just one problem, users rarely read the manuals and only referred to them...
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Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution

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Learn from this exclusive MarketingSherpa interview with Jeff Stibel, author and CEO of Dun & Bradstreet Credibility Corp., and Lisa Nirell, author, about the changing landscape all marketers face and how to confront and overcome this environment while having fun.

From Adversity To Innovation: Lessons From Target's CMO

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How does a brand survive 150 billion negative media impressions? “We had two choices: surrender or fight,” say Jeff Jones, CMO of Target. At the recent ANA Marketing Masters conference, Jones acknowledged that the data breach was a wake-up call for the company and that the executive team aligned around an agenda of positive change. “Never let your brand promise simply become a tag line.” The team reexamined the company’s brand purpose, which is expressed in the tag line as “Expect More. Pay Less.” and realized it needed to refocus on the “Expect More” component.

Twitter and Friendship

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For me Twitter and new friends have gone hand-in-hand from the beginning. And I’m not just talking about gaining followers here—I’m talking about true connection, forming relationships and making things happen. I’ve never “bought” a single Twitter follower for any of my profiles, yet I’ve amassed over 700,000 followers to date (and I’ve been active […]

Price Testing: Order of prices increases revenue 51% per visitor for Portland Trail Blazers

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The Portland Trail Blazers optimized its entire purchasing process, implementing personalization every step of the way. One element of that process was testing how prices were displayed. See how by simply changing the order of how ticket prices were positioned next to a call-to-action, the marketing team scored a 51% increase in revenue-per-visitor

The Importance of Hitting Our Inner Reset Button

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——- Our brains process five times the information they did 20 years ago. Here’s how you can help your brain adapt to information overload, and remain creative and productive. Here’s a question for you: How many of the following scenarios can you identify with? I feel guilty when I’m not working. I often pull all-nighters […]

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