Articles from Best Marketing (trending on the web)

So what does it take to get the Small Business involved in Social Media?

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Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can […]

Event Marketing: 4 questions to ask before submitting a speaking application

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If you are an industry thought leader, a marketer with a lot of experience or have a campaign that you really want to share with your marketing peers, then your are qualified to speak at industry events, such as the MarketingSherpa Email Summit.

This MarketingSherpa Blog post features four tips that will help get your speaker application accepted.

Scope Art Fair: The X-Games of the Art World

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The business of selling art is nothing if not paradoxical: its product is creativity (or at least what is sold as “creativity”), but the business itself is marked by “tried and true” and methods and conventions.  Alexis Hubshman, Founder and President of SCOPE Contemporary Art Show, is that rare exception to the rule: an original [...]

Article: Smartphone-Toting Millennials Fuel Demand for Mobile-Optimized Sites

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Nearly 90% of millennial smartphone users say their phones never leave their side—both day and night. With their smartphones in hand almost every minute, it makes sense that millennial users would turn to such devices to surf the web. However, 86% have noted that a lot of websites still don't offer a good mobile experience—a problem when one considers that nearly half attempt to access a company's mobile site at least once a day.

Target Offers Free Shipping to Lure Holiday Shoppers

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In an effort to keep up with holiday competition, Target TGT -0.5% Corporation boldly announced on Wednesday, October 22nd, that it would offer free shipping through December 20th. This move puts Target neck-to-neck with Amazon, it’s largest online competitor for holiday shopping and online shopping in general.

How Crazy Socks Became the Key…

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—– If you’re struggling with how to build your personal brand online, you may find inspiration in this expert’s branding story. SEPTEMBER 29, 2014 Building your brand can feel like an uphill battle at times. Anyone with a clever idea and the guts to try it can do so on social media’s global platform—and there […]

Digital Marketing Has Come of Age, and Adobe is Leading the Way

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On October 21, 2014, Forrester Research released their inaugural report on Enterprise Marketing Software Suites. To download a copy of the report, click [...]
The post Digital Marketing Has Come of Age, and Adobe is Leading the Way appeared first on Digital Marketing Blog by Adobe.

Without Context, Influence Falls Flat ~via @InsideCXM

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When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First, anyone with a bit of internet know-how and disposable income can […]

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