Articles from Best Marketing (trending on the web)

Customer Experience Q & A with @SDL

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What excites you about customer experience? It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty. When did you first get involved in customer experience management? The minute I started working in sales and marketing. Everything we […]

How Four of America’s Top Marketers Use Data

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A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer to figuring it out than you may think.   Walmart’s CMO Stephen Quinn was particularly vocal about the strides that his brand has made within the past year in linking together digital and in-store data, especially as more shoppers walk into stores with smartphones and tablets. "We have a customer knowledge platform that is our customer data that really didn’t exist two years ago," Quinn said.

The Only Way to Build a Brand on Social Media is Through Trust

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—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along with your business’s brand. There are several ways to do this—one is to […]

Marketing Strategy: What is your “Only Factor”?

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Your value proposition is the force behind the success or failure of your marketing efforts, and the key to crafting an effective value proposition is determining your “only factor.” This post provides a path on how to find that “only factor” as well as charting some of the challenges behind this endeavor.

How to Market to Women Using Social Media

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Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making […]

How Seamless E-mail Turns Ecommerce Prospects into Buyers

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This MarketingSherpa Blog post features a video interview conducted by Daniel Burstein, Director of Editorial Content, MECLABS, with Charles Nicholls, founder and Chief Strategy Officer, SeeWhy, on turning prospects into buyers on ecommerce websites. Email is a channel ecommerce marketers should use to stay in contact with prospects. The key to success for this medium is a seamless experience of email across different devices and form factors.

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