Articles from Best Marketing (trending on the web)

Close the deal – when it’s OK to break the golden rule of content marketing

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One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good to break rules. What I mean is that there is a time to talk about your offering. The rule (there is no formalised book of […]

Wanted… Sensitivity Training on Social Channels ~via @InsideCXM

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We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can be hurtful when context is ignored. It’s like telling an acquaintance who’s been unhappily […]

How to Get More Active Fans on Facebook

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—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.” Getting more “active” fans on Facebook isn’t all that complicated, but it does depend upon your definition of “active.” For me, “active” means people who visit and read the content there, whether […]

Scotland’s “No” Campaign: An Advertising Disaster

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Ukraine has become a powder keg; Syria and Iraq are burning, and an Ebola epidemic is spinning out of control in Western Africa – but the world’s eyes are turned on a referendum for a nation of four million in Northern . A referendum that could bring to an abrupt end one of the few [...]

How to Increase Blog Traffic…

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For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle… 1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make […]

What Doesn’t Work for a Social Media Strategy

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You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and […]

How To Keep Your Marketing Machine In Line With Sales

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By Megan Tonzi
bridging the communication gap between sales and marketing departments As Director of Marketing at AG, there are multiple things I’m responsible for in both marketing and sales departments. One large component of a successful business that some companies seem to miss is bridging the communication gap between sales and marketing departments. Here are 4 tips on how to encourage sales and marketing departments to work together rather than independently.

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