Articles from Best Marketing (trending on the web)

Yahoo Wants To Scan User Emails To Figure Out Which Apps To Recommend (YHOO)

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Yahoo is working on an app recommendation algorithm that will suggest new apps for you to buy based on apps you've purchased in the past. Yahoo knows which apps its Yahoo Mail users have downloaded because whenever someone downloads an app from Apple's App Store or the Google Play store, Google and Apple emails that person a receipt. Yahoo plans to scan the emails of its Yahoo Mail users to see what apps they are buying. Then, in the same way that Pandora recommends new songs based on the songs its users like to listen to most, Yahoo will recommend new apps for that Yahoo Mail user.

The Keys to Attracting More Customers on Twitter ~ via @OPENForum

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—– “Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.” It’s one thing to say you’re customer obsessed on social media and quite another to show you mean it. Modern consumers are social media savvy, and they can spot […]

How a Single Source of Data Truth Can Improve Business Decisions

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Reviewing a data management process for a large global enterprise is complicated, especially when the numbers just don't add up. Read this post from a past MarketingSherpa case study to learn how National Instruments, a global B2B company, solved this problem and discovered the value of applying a single data truth to all business decisions.

CHART OF THE DAY: Here’s Why People Don’t Use Mobile Apps To Shop (But Might Use Apple Pay)

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Amidst announcements of new iPhones and its first-ever smartwatch, Apple introduced a new mobile payments solution on Tuesday, called Apple Pay. Compared to the traditional means of checking out with a credit or debit card, Apple promises its digital platform is much more secure and much faster to use — for buying things in physical retail stores but also online.  Apple Pay might compel consumers to finally leave their wallets at home — well, at least their credit cards — but it’s expected to have a significant and much more immediate impact on mobile shopping.

CHART OF THE DAY: Here’s Why People Don’t Use Mobile Apps To Shop (But Might Use Apple Pay)

Submitted by on

Amidst announcements of new iPhones and its first-ever smartwatch, Apple introduced a new mobile payments solution on Tuesday, called Apple Pay. Compared to the traditional means of checking out with a credit or debit card, Apple promises its digital platform is much more secure and much faster to use — for buying things in physical retail stores but also online.  Apple Pay might compel consumers to finally leave their wallets at home — well, at least their credit cards — but it’s expected to have a significant and much more immediate impact on mobile shopping.

Some Lessons From Jerry Rice For All Marketers

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This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things a CMO, or anyone in marketing quite frankly, can learn from a certain Super Bowl winning QB. The QB in question just happened to be one half […]

Some Lessons From Jerry Rice For All Marketers

Submitted by on

This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things a CMO, or anyone in marketing quite frankly, can learn from a certain Super Bowl winning QB. The QB in question just happened to be one half […]

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