Articles from Best Marketing (trending on the web)

5 powerful things you didn't know Chromebooks could do

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The now-familiar knock seemingly started when the very first Googley laptop rolled off the line. “Sure, Chromebooks are nice, but they can’t run Photoshop.”Well, that just isn’t true anymore. Nor are many other Chromebook myths.From Photoshop to Office and beyond, here are five powerful things you might be surprised to learn you can do with a Chromebook.1. Edit images with Adobe Photoshop

Do You Know How to Take Advantage of Globalization with Your Marketing?

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Unless you are serving very specific geographic area, globalization is likely something that should be on the radar screen of your marketing efforts. This means understanding and addressing different cultures in messaging and other elements of your campaigns.

This blog post offers tips on how to accomplish this goal and examples of what has gone right and wrong for several brands.

Why Every Organization Needs a Chief Marketing Improvisation Officer

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As a marketer, it's important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.

       

This Adtech Startup Is Looking To Impress Clients With Virgin Galactic Tickets

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Virool, a programmatic video advertising startup, has devised an ambitious stunt to gain attention during the annual Advertising Week New York: it is planning to send a marketer into space. The company is asking creatives to send their video campaigns to its dedicated “Race To Space” website. The marketer judged to have entered the spot most likely to go "viral" will be handed a ticket to become one of the very first passengers to take a commercial spaceflight on board Virgin Galactic, the venture owned by British entrepreneur Sir Richard Branson.

Video Contest Will Send Winning Marketer Into Outer Space

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When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it is announcing a marketing video contest that will send the winner into outer space. The programmatic video startup, which claims to have served 60,000 ads in its first two years, is encouraging video creatives to submit spots to a dedicated channel through May 4, 2015.

Getting the Most Bang for Your Content Buck

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—– “Now that you’ve taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following.” In 1996, the Internet was just five years old, yet even then, the iconic Bill Gates was able to declare, “Content is king.” While few things about […]

Can Mobile Rule The Ad World?

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For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint. Neither the marketing nor the metrics were ready for prime time—remarkable considering how much most of us live on our devices. But as native, programmatic and location-based ads continue to roll out, could mobile advertising be poised to overtake other media?

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