Articles from Best Marketing (trending on the web)

Does Mobile Marketing Actually Work in the Real World?

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When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150 billion monthly pings from smartphone owners opening advertising-supported mobile apps and sites across the country. Meanwhile, the map on the right is zoomed in to show a small sliver of midtown Manhattan. Each time someone clicks to refresh a piece of mobile content, a dot lights up showing their exact location—down to the closest street corner.

Content Marketing: Lord of the airline safety videos

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Content marketing has soared to new heights as many brands keep pushing the envelope to create engaging and effective content. Air New Zealand recently released a new "Hobbit"-themed in-flight safety video that is sure to go viral in the social media realm, but what can you learn from it?

Read on to learn how this campaign as well as others from the MarketingSherpa case study library can inspire your next content marketing campaign.

Basic Marketing Tips for Startups

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As a result of the downturn in the real estate and financial markets beginning in 2007-2008, many professionals changed careers. From realtors to lenders and from developers to appraisers, people left the lending, construction and real estate industries in droves. As the market contracted, many small companies went out of business. However, in recent years as the market has rebounded, professionals are slowly returning to these industries. Many are starting new businesses.

The Most Important Lesson I Learned About Failure

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The most important lesson I learned about failure is that without it, you do not truly understand success. When success comes too easily or too early in the process, we come to believe it is the natural state of things, and when failure comes at a later date in some form or another we are […]

Don’t Tell Me You Don’t “Do” Business Cards

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Don’t tell me you don’t “do” business cards. I suggest… you “do” them. It’s about connection and relationships. ‪#‎RonR‬. I posted this to Facebook, Google+ and LinkedIn and the following conversation transpired. I add more depth to my statement in the comments below. Thought it worthwhile to give it all a home here. Click here for the […]

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