Articles from Best Marketing (trending on the web)

The One Thing You Can Do to Improve Your Business Relationships

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—– Humility is a trait each of us should try harder to adopt. To become a better leader, you need to learn how to tell people you’re sorry. I was reading an article on LinkedIn the other day, “10 Things Exceptional People Say Every Single Day,” and two thoughts struck me. First, every one of […]

Event Marketing: How much should I expect to pay for a keynote?

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When hosting an event, one main consideration is choosing and hiring a keynote speaker. This post on event marketing covers some the challenges the event team at MarketingSherpa have faced in discovering the top keynote speakers for the MarketingSherpa Summit audience.

5 key hurdles on the road to marketing transformation

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* Sponsored content: This article was created by Marketing in collaboration with SAP, which is providing the paper ‘The New Marketing: Real-Time, Relevant and Engaged’ as a free download for readers. – A report by the Harvard Business Review’s Analytic Services has identified five key areas of challenge that organisations must address in order to implement a marketing transformation project.

[Video] Forbes Asks CMOs: What Skills Does Your Team Need?

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At the 10th Annual Forbes CMO Summit this month in Naples, Fla., we asked CMOs participating at the conference to explain the talent and skills they are either hiring for or developing within their marketing organizations and why. Watch a roundup of their responses here.

Article: Marketers Rank the Technologies Designed to Help Them

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Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?

Forrester Advises Advertisers To Abandon Facebook Because It Is Biased Against Them

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Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Last year it suggested Facebook was “failing marketers” by “abandoning” its promise of social marketing. Now Forrester is truly hitting Facebook where it hurts: it is advising advertisers to stop using Facebook if they want to build social relationships with their customers.

iPad Pro release date rumours & leaked images

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The iPad Pro - also known as the iPad Plus and iPad 6 Plus, among other names - is a rumoured Apple product: a giant iPad with a 12-inch-plus screen, among other new features. The iPad Pro is expected to launch early in 2015. We round up the iPad Pro rumours, the likely release date, specs and features, and all the leaked images and concept illustrations out there.

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