Articles from Best Marketing (trending on the web)

Why Branding Matters More to Employees Than Customers

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A few years ago, I came up with the concept of underbranding, or the concept of focusing more attention on the elements that underlie your company's brand. It was - and still is - little more than a loose concept, but perhaps you will turn it into something more.
UnderBranding begins with three assertions:

Essential Elements of Email Marketing: Experts interviewed from Email Summit 2014

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This MarketingSherpa Blog post features a video from Email Summit 2014 with several expert opinions on what email elements were going to be important over this past year. Check out the video and see how accurate the expert attendees’ email crystal balls were early in 2014.

Ecommerce: Building online trust before customers click over to your competitors’ sites

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Online security and privacy policies should be considered in any digital marketing program. Beyond just being a good business practice, there’s the additional benefit of building trust with your customers. This blog post features a video interview with Craig Spiezle, Executive Director and President, Online Trust Alliance, and discusses security, privacy and consumer protection.

Customer Service In The Data Economy

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Can a service provider be blamed if our life and behaviour just isn’t awesome enough to put flesh on their framework’s bones? Tech customer service attained a whole new level of weird beginning in September. As Facebook rolled out its Android Messenger app, users realised that they needed to grant over 30 security permissions to ... Read more

Learning to speak “Human” #H2H

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In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement because it ... Read more

Start Building a Culture of Content Creation & Sharing

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For the past several years social media has been a buzzword swamp with marketers chasing one shiny object after another like dogs chasing their tails. Advocacy, Content Marketing, Engagement and Social Marketing to name but a few. More recently joining the chase have been other c-suite executives lured by the promise of a brave new ... Read more

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

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In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have ... Read more

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