“It’s not authentic if everyone loves you.” That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more purchasing weight than ever before! The term “authenticity” gets used a lot now, but how many brands actually subscribe to being authentic, ... Read more

Because space programs, like nonprofits, lack profitability indicators yet at the same time have long term goals, they need to plan their marketing strategy in a detailed schedule, making use of all available resources in the company to achieve their endgame goal.

Read on to learn how your nonprofit can benefit from marketing like a space program.

Wearables are looking for commitment. Manufacturers know that consumers discard many activity trackers within a year of purchase, and it seems that no advances in actual technology are helping new wristbands stand out.

As we enter into 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal setting in your professional life…
The post 5 Marketing Resolutions to Make in 2015 appeared first on The ExactTarget Blog.