Articles from Best Marketing (trending on the web)

Content Marketers Should Adopt Newsroom Habits

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By now, it’s clear that what it means to be a marketer has changed. As a discipline, marketing is more data-driven, more dependent on technology, more accountable to outcomes. But the nature of the work has also changed. Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends ... Read more

Big Brands Got 105% More Twitter Engagement During Q4

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Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter. After studying Interbrand's list of the 100 Best Global Brands from Oct. 1 through Dec. 31, it also found that brands authored 11 percent more tweets year over year in Q4. Even with the extra messages showing up in users' Twitter feeds, brands grew their followers by 38 percent during 2014 as a whole.

Leverage the Full Spectrum of Customers’ Mobile Activities in 6 Steps

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A great mobile app is like a gold nugget, but it’s only one among many. For your mobile marketing to reach the widest possible audience, you must go beyond the app and leverage the full spectrum of mobile activities.
The post Leverage the Full Spectrum of Customers’ Mobile Activities in 6 Steps appeared first on Digital Marketing Blog by Adobe.

How a B2B Company Used Live Chat to Speed up the Sales Cycle

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This MarketingSherpa Blog post features a video interview conducted by Allison Banko, MarketingSherpa reporter, with Brooke Beach, former Marketing Manager, now Marketing Director for Kevy, a cloud integration company. They discussed how online chat improved Kevy’s marketing and sales.

Return on Relationship, #RonR, is Measured…

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ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to come back to your social channel(s) and to any other ... Read more

Digital Marketer MaxPoint Interactive Files Plans for IPO

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Digital marketing company MaxPoint Interactive, a company founded and led by former eBay (NASDAQ: EBAY) executives, has filed paperwork to raise an estimated $75 million in an initial public offering of stock. Morrisville, NC-based MaxPoint’s software analyzes “big data” to develop targeted marketing campaigns that help national retailers boost sales—not online, but at their brick […]

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