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8 Ways You Waste Precious Resources on Your Content Marketing

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With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.Continue reading →
The post 8 Ways You Waste Precious Resources on Your Content Marketing  appeared first on Content Marketing Institute.

Customer Experience and Customer Engagement: Do You Know the Difference?

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We all have a love-hate relationship with business talk. On one hand, it gives a standard set of terms that allow us to communicate efficiently, and there’s no... Read More
The post Customer Experience and Customer Engagement: Do You Know the Difference? appeared first on Hootsuite Social Media Management.

How Automation Transformed a Distributor’s Online Business

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This MarketingSherpa Blog post features a video interview conducted by Allison Banko, former MarketingSherpa Reporter, with Lenny Kharitonov, President, Unlimited Furniture Group, a furniture retailer. They discussed how automation transformed Unlimited Furniture’s online business.

Social Media is the New Quality Control

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If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your product, and sales will reflect your Advocates’ delight. But your advocates won’t try to get someone to buy your sub-par product, and they certainly won’t apologize for you or your ... Read more

Maximizing the Effectiveness of Content Personalization

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Maximizing the Effectiveness of Content PersonalizationMarch 16, 2015In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy.

3 Ways to Mine a Marketing Pot of Gold

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Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable attributes often aren’t unified in one location. As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time.

Digital Marketing: Quick insights from Adobe Summit on perfecting the art and science of marketing

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Tweet From the opening General Session at Adobe Digital Marketing Conference in Salt Lake City, Utah, the speakers reiterated, in one way or another, the thesis statement made by Brad Rencher, Senior Vice President and General Manager, Adobe: Consistent and continuous experiences only happen when marketing goes beyond marketing, and the reality is that brands […]

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