Articles from Best Marketing (trending on the web)

The Human Side Interviews Ted Rubin ~via @MitchJackson

Submitted by on

About the Event: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. In 2009 he started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database. According to Social Media Marketing Magazine, Ted ... Read more

The email marketing landscape of 2015

Submitted by on

Email marketers face numerous challenges, many of which are different today than they have been in past years. Let's take a look at a broad overview of the email marketing world in 2015, based on a recent Relevancy Group survey of email marketing executives, as well as hot areas in which email marketers intend to focus their energy.
Email marketing's complete opportunity remains untapped

Customer centricity: what it means for your business and your customers

Submitted by on

There has been a seismic shift in the way brands operate in recent years. The traditional “push” approach is being replaced by a more customer-centric model that uses experiences to strengthen relationships through products and services. Born from the desire to put customers at the heart of an organization, what does customer centricity actually mean […]

18 clouds in 5 buckets: The 5 different kinds of marketing clouds

Submitted by on

VB Insight:In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all. At least, that’s the theory. To find and report the reality, we recently released […]

Twitter storms Mobile World Conference to capture hearts and minds of developers

Submitted by on

Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only -- apply here. Ticket prices increase on March 6 Pacific! BARCELONA, Spain – Twitter may not have had an official booth at Mobile World Congress this year, but in many ways it felt like the […]

What Types of Content do Federal Decision-Makers Want?

Submitted by on

The federal marketing landscape is changing. The days when a sales slick was enough to peak a prospect’s interest in your products and services are long gone. And if your prospects even have the opportunity to attend events, they don’t want your handouts. So what do they want? To answer this question, Market Connections and…
Continue reading →
The post What Types of Content do Federal Decision-Makers Want? appeared first on FedPulse.

Social Media: Mellow Mushroom’s tips for engaging Facebook followers

Submitted by on

Recently, MarketingSherpa spoke with the marketing team at Mellow Mushroom for a case study on the brand's creative and engaging email marketing. We also talked about Mellow Mushroom's Facebook strategy and important tips for all marketers in any vertical. Read on for some helpful hints and top takeaways for how any brand and apply the creative messaging that Mellow Mushroom disseminates on Facebook to your own efforts.

The Infinite Power of Interaction… @FeldmanCreative Interviews Ted Rubin

Submitted by on

About the Event: Ted Rubin joins me to talk about relationship marketing, the power of face time, and making social media connections count. Warning: this video contains mentions of men skipping, banjo songs, and strange socks. Interview Links: Ted’s Site: http://tedrubin.com/ Event Link: https://www.youtube.com/watch?v=TrDESIQDLGk&feature=youtu.be Posted previously at TedRubin.com

FCC Chairman Tom Wheeler: The Internet Now Has the Referee It Needs

Submitted by on

In his early evening keynote appearance at Mobile World Congress on Tuesday, Federal Communications Commission chairman Tom Wheeler essentially continued his victory lap five days after his agency voted 3-2 to enforce net neutrality.  "You call it a close vote—I call it we had 50 percent more votes than they did," Wheeler remarked. "This is no more a plan to regulate the Internet than the First Amendment is a plan to regulate free speech." On Feb.

Pages