Wearables are looking for commitment. Manufacturers know that consumers discard many activity trackers within a year of purchase, and it seems that no advances in actual technology are helping new wristbands stand out.
So instead of trying to chase established general-purpose fitness trackers such as those from Jawbone and Fitbit, the manufacturers we saw at CES 2015 were much more focused on niche use-case scenarios, hawking purpose-built wearables for marathon runners, basketball players and even stressed-out cubicle workers. Vendors are clearly hoping that people will commit to devices that do only a single thing, but do so really, really well.To read this article in full or to leave a comment, please click here