Articles from Best Marketing (trending on the web)

Who let the air out of the balloon?

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Music, newspapers, books… most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact. Many players in these industries are now trying to figure out where all the zing went. The mattering seems to have left. Where did it go? It turns out that the air didn’t get let ... Read more

Paid Search: 3 things you should know while running a PPC campaign

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Pay-per-click advertising is an effective marketing channel, and this MarketingSherpa Blog post covers how Leonisa, the No. 1 provider of underwear in Latin America, leverages that channel. Victor Yacaman, Ecommerce Director, Leonisa, offers three key pieces of advice to help improve your PPC campaigns in a video interview.

Conversation is the Ultimate Content

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  Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others.  Remember, it ... Read more

Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner

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Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts should be outlawed? Below are a couple issues to consider: 1. False Advertising Proponents of outsourced social media consider social content ... Read more

Breaking the E-Commerce Sound Barrier with Matrix Retail!

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BOOM! What was that noise? Someone just broke the e-commerce sound barrier!   In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time! Even more importantly this increase is not due to offsetting reductions in store sales with ... Read more

Wrap Social Around Your Business Processes to Reap Greater CX Rewards ~via @InsideCXM

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  There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many companies are still slow picking up on this. I talked about this before in a blog about […]

Big Data: No longer a big buzzword

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In this MarketingSherpa Blog post, read on for insights from Russell Glass, Head of B2B Marketing Products, LinkedIn, on leveraging big data. Russell recently co-authored The Big Data-Driven Business, which is currently featured in the MarketingSherpa Book Giveaway contest. Read on for his take on how marketers can leverage this strategy to break down walls between Sales and what the next step for big data is in 2015.

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