Big Data: No longer a big buzzword

In this MarketingSherpa Blog post, read on for insights from Russell Glass, Head of B2B Marketing Products, LinkedIn, on leveraging big data. Russell recently co-authored The Big Data-Driven Business, which is currently featured in the MarketingSherpa Book Giveaway contest. Read on for his take on how marketers can leverage this strategy to break down walls between Sales and what the next step for big data is in 2015.