* Sponsored content: This article was created by Marketing in collaboration with SAP, which is providing the paper ‘The New Marketing: Real-Time, Relevant and Engaged’ as a free download for readers. – A report by the Harvard Business Review’s Analytic Services has identified five key areas of challenge that organisations must address in order to implement a marketing transformation project. The Harvard Business Review analytic services, in collaboration with SAP, has produced a report identifying five key areas of challenge in marketing transformation: Data management, technology infrastructure, policy, measurement, and cross-functional cooperation.   1. Data management Data management tasks include data integration, cleansing, … Continue reading →