Putting The CMO At The Center Of Brand Experience And Organizational Culture
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What role should the CMO take in shaping the culture of the entire organization? To address this question and more, Spencer Stuart recently brought together for its annual CMO Summit Russell Klein, president (and former CMO) of Domino’s USA, Jonathan Mildenhall, CMO of Airbnb, and Jon Iwata, SVP of marketing and communications of IBM.
