Social Media Marketing: How the Boston Celtics’ social strategy adapts to evolving platforms
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“Your strategy has to be evolving. As the platforms continue to evolve, you have to evolve,” Peter Stringer, Vice President of Digital Media, Boston Celtics, said at the MarketingSherpa Media Center at DMA's &THEN 2015. Watch the interview to learn how Peter and the Boston Celtics have evolved to meet the needs of fans on social media platforms.
