How Mr. Lube Canada leveraged data to create a personalized customer experience

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Customer retention and relationship management are the cornerstone of email marketing. Watch Andrea Shaikin, former Director of Customer Experience, Mr. Lube Canada, in the MarketingSherpa Media Center discuss how her team identified data for the purpose of finding rich customer insights.

Dear Negotiation Coach: When Time is Not Money

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Q: I have been doing a lot of business deals in the Middle East and elsewhere in Asia. With all due respect, negotiations seem to drag on and on in that part of the world. How can I negotiate effectively in this situation?
A: You’ve picked up on a critical cultural difference that, though often invisible at
The post Dear Negotiation Coach: When Time is Not Money appeared first on PON - Program on Negotiation at Harvard Law School.

When Two Deals are Better than One

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When you have multiple negotiations to conduct with one or more partners, should you combine them into one big deal? In negotiations for the sale of new books by Barack and Michelle Obama, the answer was an emphatic yes.
Cast of characters
When famous political figures have a book to sell, they turn to one person: Robert
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Negotiation Research You Can Use: When Women Negotiate More Ethically Than Men

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Men and women approach negotiation differently, on average, research suggests. Women initiate negotiations on their own behalf less frequently than men, for example, though they are just as likely as men to advocate for others. In addition, women—and not men—tend to face a backlash for bargaining on their own behalf, an outcome that may explain
The post Negotiation Research You Can Use: When Women Negotiate More Ethically Than Men appeared first on PON - Program on Negotiation at Harvard Law School.

How Technology is Changing Us and the Way We Negotiate

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Imagine that two people are introduced to each other via email by a mutual friend. They begin discussions on the phone regarding a potential business partnership, which lead to several in-person meetings during which their laptops are open and their smartphones are on the table, available for checking facts and tracking down data. In between
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How Leaks Changed the Game in a High-Profile Negotiation

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In the world of mergers and acquisitions, some acquirers try to improve the companies they purchase by expanding them and emphasizing innovation, while others choose to focus on cutting costs. Due in part to millennials’ lack of appetite for prepackaged food, consumer-goods companies lately have been focused more on slashing budgets than on innovating. Many
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How human noise affects ocean habitats | Kate Stafford

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Oceanographer Kate Stafford lowers us into the sonically rich depths of the Arctic Ocean, where ice groans, whales sing to communicate over vast distances -- and climate change and human noise threaten to alter the environment in ways we don't understand. Learn more about why this underwater soundscape matters and what we might do to protect it.

Poetry, music and identity | Jorge Drexler

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One night in 2002, a friend gave Jorge Drexler the chorus to a song and challenged him to write the rest of it using a complex, poetic form known as the "Décima." In this fascinating talk, Drexler examines the blended nature of identity, weaving together the history of the Décima with his own quest to write one. He closes the talk with a performance of the resulting song, "La Milonga del Moro Judío." (In Spanish with English subtitles)

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