Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts

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Today on the MarketingSherpa blog, I wanted to bring up another point I don’t see discussed as much — you’re overlooking a plethora of untapped SMEs. Sure, your CEO is a SME. The head of Sales. You likely have someone in an evangelist role of some sort who is also a SME. But what about the customer service rep? The middle manager? Credentialing specialist? Purchasing associate? Transportation coordinator? Senior systems manager?They (and many inglorious but essential) functionaries in your organization are all victims of what I like to call: The Jackson 5 Effect.

Walking as a revolutionary act of self-care | T. Morgan Dixon and Vanessa Garrison

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"When black women walk, things change," say T. Morgan Dixon and Vanessa Garrison, the founders of the health nonprofit GirlTrek. They're on a mission to reduce the leading causes of preventable death among black women -- and build communities in the process. How? By getting one million black women and girls to prioritize their self-care, lacing up their shoes and walking in the direction of their healthiest, most fulfilled lives.

Why school should start later for teens | Wendy Troxel

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Teens don't get enough sleep, and it's not because of Snapchat, social lives or hormones -- it's because of public policy, says Wendy Troxel. Drawing from her experience as a sleep researcher, clinician and mother of a teenager, Troxel discusses how early school start times deprive adolescents of sleep during the time of their lives when they need it most.

A climate solution where all sides can win | Ted Halstead

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Why are we so deadlocked on climate, and what would it take to overcome the seemingly insurmountable barriers to progress? Policy entrepreneur Ted Halstead proposes a transformative solution based on the conservative principles of free markets and limited government. Learn more about how this carbon dividends plan could trigger an international domino effect towards a climate solution.

Live Webinar: Email Marketing Tips for Reaching All Generations

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As email marketers, we struggle daily to acquire new customers and it gets harder when we are trying to market a product or service to people of all ages. A 60 year old who is unfamiliar with online marketing is going to respond differently to a social media ad than a 20 year old that is knowledgeable in digital marketing tactics.

What makes life worth living in the face of death | Lucy Kalanithi

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In this deeply moving talk, Lucy Kalanithi reflects on life and purpose, sharing the story of her late husband, Paul, a young neurosurgeon who turned to writing after his terminal cancer diagnosis. "Engaging in the full range of experience -- living and dying, love and loss -- is what we get to do," Kalanithi says. "Being human doesn't happen despite suffering -- it happens within it."

EARS OPEN, EYES ON THE PRIZE: WHY SOCIAL LISTENING REQUIRES ACTION

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The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check out the latest social marketing content, come up with ... Read more

3 guidelines for creating safer AI | Stuart Russell

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How can we harness the power of superintelligent AI while also preventing the catastrophe of robotic takeover? As we move closer toward creating all-knowing machines, AI pioneer Stuart Russell is working on something a bit different: robots with uncertainty. Hear his vision for human-compatible AI that can solve problems using common sense, altruism and other deeply human values.

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