Of all the weapons marketers have to generate sales, email is still king, according to Chief Marketer, which provides insight for marketing executives.
In a survey conducted last summer of mostly business-to-business marketers, email emerged as the top source of leads and the top producer of leads that generate the highest returns on investment.
Businesses strive to innovate to help find a competitive advantage, many times with the help of technology. Softchoice – No. 32 on CRN's Solution Provider 500 – believes there's more potential to innovation through better alignment between the corporate IT organization and the rest of the business.
Azure use is climbing and businesses are relying on channel partners to help them squeeze out the various business and technical benefits that Microsoft's cloud service can deliver, according to an online survey by Microsoft partner NetEnrich.
Most businesses rely on technology vendors and solution providers for at least 20 percent of their cybersecurity needs, and those who rely on them most will most likely go to them for more, according to the results of Cisco's 10th annual report on cybersecurity.
That's one of several findings from the report that indicate a robust market for security services.
If you sell managed services, what's your value proposition? What are clients looking for? What questions are you prepared – and not prepared - to answer? Here are four recent blog posts, three of which pose questions that client organizations need to ask themselves before signing on with an MSP. How would you respond to those questions and concerns?
On January 1, we launched our newly redesigned PartnerWorld program to help you, our IBM Business Partners, develop expertise and higher-value solutions that will help our joint clients disrupt their markets and lead in their industries.