(NOTE: This story was originally posted to CRN.com Feb. 22.)
Boosts To Partner Success
While a channel partner's success is ultimately measured in numbers, the road to that success starts with the vendor and its channel program, putting the solution provider partner in the right place to produce a positive bottom line.
Technology vendors, looking to strengthen their go-to-market strategies around the Internet of Things (IoT), want to arm channel partners with the tools that can help those efforts, such as certifications, specialty benefits and programs.
Cisco, for one, is beginning to see end-to-end IoT solutions that "involve a lot more," opening the door for partners to deploy more services around data analytics and security, according to Andres Cintes, senior executive of Cisco's Worldwide Partner Organization.
Businesses strive to innovate to help find a competitive advantage, many times with the help of technology. Softchoice – No. 32 on CRN's Solution Provider 500 – believes there's more potential to innovation through better alignment between the corporate IT organization and the rest of the business.
Timing is just about everything in financial services. Wunderlich Securities, an investment firm based in Memphis, Tenn., needed to respond more quickly to investor interest in the stock market and called on New York-based communications solution provider MetTel for help.
(NOTE: This story was originally posted to CRN.com Feb. 10.)
With the help of its most successful partners, Microsoft has authored four lengthy books to help its channel thrive in the cloud.
The Cloud Practice Development Playbooks - which include insights from Microsoft partners - are intended to give partners clear and practical guidance in launching cloud practices, scaling them, and driving greater profits.