MCPc's Brian Kinne: A VAR's-Eye View Of Videoconferencing

What is MCPc Is Doing With Video Managed Services?

Video managed services is a really a glue that kind of holds the investment together. In customer interactions over the last seven, eight, 10 years, I’ve said that video managed services is almost like insurance. You buy video equipment, you buy a maintenance package. Well, this is like a maintenance solution for the operations for the support of it.

The maintenance fixes the device if it goes bad. But what happens if the integration of that technology into your culture goes bad? How do you fix that? Do you change your culture? Do you hire somebody to babysit it? Those are both are time-consuming and expensive. So a [video network operations center] VNOC comes in and sits in that gap and takes the operational support of that device – including the reservation process, the proactive monitoring, the launching of the calls – and will put that in the cloud. We operationalize that and virtualize it, so that you don’t have to hire people.