What Can We Expect From MCPc’s Upcoming Virtual Meeting Room Service?

You could loosely think of it as a kind of bridging in the cloud capability. As an industry, the manufacturers – the Polycoms and the Ciscos – have historically sold these video bridges. Very similar to when you join a conference call, there is a big bridge somewhere that all these people call into. In the video world, it’s a video bridge.

These can cost at least $50,000 for the chassis and then $10 for every card you want to load onto that chassis. So it can be a couple hundred thousand dollars for these devices. They work fine, but they are very expensive.

So there are a number of capabilities out there that have taken that concept, but instead of a customer using capex to buy that device and bring it in house – which comes with it maintenance, real estate, you have to put it in an air conditioned room – the code, or the algorithms, associated with that can be virtualized and put on a server and put on a cloud. So now as a company I don’t need to spend a couple hundred thousand dollars.