MCPc's Brian Kinne: A VAR's-Eye View Of Videoconferencing

Talk About A Unique Video Technology You've Seen Recently.

3-D holographic technology. There are a number of them out there that haven't quite seen the vertical penetration from an application perspective yet, although one of the first is in the finance area, with credit unions. Credit unions are looking to capture market share in their competitive environment against traditional banks [by using holograms for customer service], and so we are seeing a beachhead of the 3-D holographic technology in that credit union realm, making a difference for credit unions and driving value for their members.

It's not a new concept, in terms of a methodology, but the tech is compelling enough and financial side make it financially attractive, where now the business apps are really starting to take root. So we are starting to align ourselves with companies doing that.