What rivers can tell us about the earth's history | Liz Hajek

Submitted by on

Rivers are one of nature's most powerful forces -- they bulldoze mountains and carve up the earth, and their courses are constantly moving. Understanding how they form and how they'll change is important for those that call their banks and deltas home. In this visual-packed talk, geoscientist Liz Hajek shows us how rocks deposited by ancient rivers can be used as a time machine to study the earth's history, so we can figure out how to more sustainably live on it today.

Why journalists have an obligation to challenge power | Jorge Ramos

Submitted by on

You can kick Jorge Ramos out of your press conference (as Donald Trump infamously did in 2015), but you can never silence him. A reporter for more than 30 years, Ramos believes that a journalist's responsibility is to question and challenge those in power. In this compelling talk -- which earned him a standing ovation midway through -- Ramos explains why, in certain circumstances, he believes journalists must take sides. (In Spanish with English subtitles.)

B2B Marketing: Using behavioral data to create a customer-centric website

Submitted by on

Watch Tom Mahoney, Director, Marketing Operations, DLT speak about his team’s efforts in using behavioral data to match existing customers with already existing content. By streamlining the customer journey with data benchmarks, they were able to more efficiently convert prospects with an improved experience.

Live Webinar: How to Create Compelling Email Copy That Converts

Submitted by on

Live Webinar: How to Create Compelling Email Copy That Converts
Writing appealing copy for your email campaigns can be tricky with so many emails flooding your subscribers’ inboxes on a daily basis. In addition, there will always be the constant war with competitor’s campaigns for you to stand out with your readers.
The copy you write for your email campaign is one of the top elements of whether an email campaign is a success or fail.

How we can face the future without fear, together | Rabbi Lord Jonathan Sacks

Submitted by on

It's a fateful moment in history. We've seen divisive elections, divided societies and the growth of extremism -- all fueled by anxiety and uncertainty. "Is there something we can do, each of us, to be able to face the future without fear?" asks Rabbi Lord Jonathan Sacks. In this electrifying talk, the spiritual leader gives us three specific ways we can move from the politics of "me" to the politics of "all of us, together."

THE KEY IS HARNESSING THE POWER OF SOCIAL INFLUENCE IN A COMPELLING WAY…

Submitted by on

The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this ... Read more

Lifesaving scientific tools made of paper | Manu Prakash

Submitted by on

Inventor Manu Prakash turns everyday materials into powerful scientific devices, from paper microscopes to a clever new mosquito tracker. From the TED Fellows stage, he demos Paperfuge, a hand-powered centrifuge inspired by a spinning toy that costs 20 cents to make and can do the work of a $1,000 machine, no electricity required.

In Sales The Most Important Thing to Say is….

Submitted by on

In Sales The Most Important Thing to Say is….
Mike Brooks, www.MrInsideSales.com
 
I know, it’s a catchy and kind of a trick title, isn’t it?
And when I ask audiences what they think it is, they guess things like: 
“Asking for the sale!”
“When would the customer like delivery?”
“How many units do they want?”
Things like that.  All these are good guesses – they are all closing questions and these are arguably the most important things to say, but the number one most important thing to say is…

Managing Difficult Employees: Listening to Learn

Submitted by on

Managing difficult employees is one of the biggest challenges that leaders face. When employees seem unreasonable, belligerent, or uncooperative, managers may be tempted either to brush aside the problem or, alternatively, to fly off the handle.
A better solution when managing difficult staff? Use negotiation techniques to get to the root of underlying problems. The following
The post Managing Difficult Employees: Listening to Learn appeared first on PON - Program on Negotiation at Harvard Law School.

Marketing 101: What is taxonomy?

Submitted by on

Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, “taxonomy,” many times as she described her team’s behavioral marketing efforts in a recent case study.

It made me realize that even with as many marketers as I’ve spoken to and interviewed, this term marked a gap in my knowledge. What does taxonomy really mean in our field?

Pages