Articles from Best Marketing (trending on the web)

Ecommerce: 2 tips to help small businesses navigate multichannel marketing

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We interviewed marketers and industry experts from large businesses at the MarketingSherpa Media Center at IRCE. But, we heard from small businesses, too. In this MarketingSherpa Blog post, watch an interview with one of those small business owners on how to navigate the complex world of multichannel marketing.

SDL Innovate 2014: Ted Rubin – Build Greater Intimacy with Clients and Profit from ROR [video]

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Build Greater Intimacy with Clients and Profit from ROR Uploaded on Jun 25, 2014 http://www.sdl.com/innovate-sanfran If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return […]

Email Marketing: 4 steps to optimize a mobile experience for better conversion

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Almost half of all emails are opened on mobile devices, according to Litmus research. That’s definitely big – especially since it was just three years ago that Litmus found only 10% of emails were opened on mobile. So what can you do to capitalize on this drastic shift?

Read on to learn more from Justine Jordan, Marketing Director, Litmus, who shared tips you can use to optimize subscribers' experience through mobile email for better conversion at MarketingSherpa Email Summit 2014.

Let Go of the Fear and Own Social ~via @InsideCXM

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Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and doing. While that’s fine, these efforts are still relying mainly on pushing information toward […]

Three Marketing Lessons From The New House Whip Steve Scalise

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Two weeks ago Steve Scalise was an obscure member of the rank and file in Congress. Last week he made the successful ascent to the top three of the Republican leadership.  The five-year representative from the First District in Louisiana won a first ballot election to become the House Whip.

Why Savvy Marketers Build Affiliate Relationships with Bloggers

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Having bloggers on your marketing team can keep your content flowing, but there are limits to their reach in terms audience perception.

Watch this interview from the MarketingSherpa Media Center at the Internet Retailer Conference and Exhibition with Carolyn Kmet, Chief Marketing Officer, All Inclusive Marketing, to learn more about how recruiting bloggers as affiliates can expose your brand to fresh new audiences.

Make Your Social Connections Count Or They Won’t Be Worth Counting ~via @InsideCXM

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  Whether you’re an individual or part of a brand, when it comes to business, it’s the conversations we have that make the difference, not how many acquaintances we have or the size of our contact list. Let’s say you are an individual who likes to attend networking functions. Does a desk drawer full of […]

Email Marketing: Stop building lists and start building assets

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According to Jeff Rohrs, Vice President of Marketing Insights, ExactTarget, email marketers don’t communicate their value to organizations effectively.

Watch this video from the MarketingSherpa Email Summit Media Center to learn more from Jeff on how email marketers can move toward greater appreciation by changing the conversation.

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