SDL Innovate 2014: Ted Rubin – Build Greater Intimacy with Clients and Profit from ROR [video]

Build Greater Intimacy with Clients and Profit from ROR Uploaded on Jun 25, 2014 http://www.sdl.com/innovate-sanfran If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return […]