Articles from Best Marketing (trending on the web)

Conversation is the Ultimate Content

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  Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others.  Remember, it […]

Join the Zeega Makers Challenge for 'The Making Of...Live at SFMOMA'

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In 24 hours, Zeegas -- a new form of interactive media -- will be installed on four projection screens at San Francisco's renowned Museum of Modern Art. This showcase is part of "The Making Of..." -- a collaboration between award-winning NPR producers the Kitchen Sisters, KQED, AIR's Localore, the Zeega community and many others.

Activist Campaign Targets Facebook's Advertisers -- Will It Work?

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Strong social campaigns are based on a strong theory of change: How is my action (x) actually going to lead to desired change in the world (y)? Is that strategy sound? Is it effective?

Earlier tussles with Facebook, over issues like the site's distribution of user data (News Feed), or the site's removal of innocent breastfeeding photos, have appealed to the company directly, often on the platform itself.

But a company with a billion users can find it difficult to respond to a tiny percentage of those users, even assuming good intentions.

Activist Campaign Successfully Targets Facebook's Advertisers

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Last week I wrote up the #FBrape campaign's strategy: to hold Facebook accountable for the misogynistic content of its users by pressuring advertisers. Only seven days after the open letter was published, Marne Levine, Facebook's VP of Global Publicy Policy, published a response agreeing to the campaign's demands to better train the company's moderators, improve reporting processes, and hold offending users more accountable for the content they publish.

Al Jazeera's Mohammed Haddad on His Journey from Computer Science to Data-Driven Storyteller

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This post was written by Ryan Graff of the Northwestern University Knight Lab and originally appeared on the Lab's blog as part of a series of Q&As with highly impressive makers and strategists from media and its fringes, each with unique perspectives on journalism, publishing and communications technology. Catch up and/or follow the series here.

Rob Ford 'Crackstarter' Campaign: Checkbook Journalism Out of Control

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As recently as five years ago the story by Toronto Star reporters that they had seen a video purporting to show the city's Mayor Rob Ford smoking crack with a drug gang would have likely sold a lot of newspapers for a few weeks, and been followed by a protracted trial and judicial process. Published in May 2013, those claims have resulted in a media-led public campaign to gain possession of the evidence from the gang itself.

Mona Lisa Stopped Smiling: A Conversation on the Phenomenology of News

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Last September, Gideon Lichfield wrote a post on a new phenomenology of news he wanted to try with Quartz. The thrust of it: No more beats -- Quartz would have "obsessions" that it would cover...obsessively. The reason:

"Beats aren't so much an objective taxonomy as a convenient management tool devised for an old technology...So instead of fixed beats, we structure our newsroom around an ever-evolving collection of phenomena -- the patterns, trends and seismic shifts that are shaping the world our readers live in." [emphasis added]

Developers, Knight Fellows Mingle at Matter Event

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About 20 Knight Alumni and Fellows recently converged on a big-windowed workspace in San Francisco's South of Market district. Sure, there was pizza and beer, but what really drew them was the chance to crunch ideas with developers working to "change media for good."

The dozen or so developers aren't journalists. They are media entrepreneurs at Matter, a startup accelerator funded by the Knight Foundation, KQED and PRX (Public Radio Exchange). Its mission is to be a place where "the values of public media meet the mindsets of Silicon Valley entrepreneurship."

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