Articles from Best Marketing (trending on the web)

How to Find the ROI in Social

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In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. […]

What is Digital Marketing? Depends on Whom You Ask

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Are you a digital marketer? Does your company do digital marketing? Chances are, you'll get a "yes" or "no" to those questions, but the meaning behind them will vary a lot. Generally, we're talking about online marketing, but there are a lot of possibilities, as you can see in Gartner's Digital Marketing Transit Map, and most marketers focus on at least one or two disciplines. So how can businesses distinguish between all of the flavors of digital marketing and find the best match for their needs?

Social Media Marketing: Marketing to millennials

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MarketingSherpa is hosting the official IRCE Media Center this week, and we're on deck interviewing key IRCE speakers to get the pulse on e-commerce marketing in 2014. In this post, watch a video from the Media Center featuring Carlos Gil, Senior Manager, Digital Marketing, Save-A-Lot, as he discussed engaging millennials through social media.

Tips On Building Your Brand With Social Media [video]

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https://www.youtube.com/watch?v=TqvE_lUCw08 Powerful Tips On Building Your Brand With Social Media (Interview with Ted Rubin) Trust Based Lawyer Marketing   Published on May 20, 2014 Powerful Tips On Building Your Brand With Social Media interview with Ted Rubin. Join us as Bill Turley of Trust Based Lawyer Marketing™http://www.TrustBasedLawyerMarketing.com interviews social media brand building guru Ted Rubin of http://TedRubin.com/ as […]

Multichannel Marketing: 3 tips to help take your e-commerce global

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Achieving e-commerce growth in a global marketplace is tough for any organization. This is especially true when you consider the increasing complexity of global e-commerce coupled with the challenges of reaching new regional customer bases that are different than your existing customers.

Read this MarketingSherpa Blog post to learn three tips based on how Tom Davis, Global Head of E-commerce, Puma, used a multichannel marketing approach to successfully position Puma’s e-commerce initiative worldwide.

SocialMedia Marketing World: Have We Lost the Social in SocialMedia? #ThatsUtterNonsense

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Be sure to watch for the “That’s Utter Nonsense” Moments with Ted Rubin at minute 20:15 and  Nichole Kelly at 21:50  The #ThatsUtterNonsense Podcastwill be launching soon. Nichole and I are ready to go!http://www.youtube.com/watch?v=1eJn-jIT5SU&list=UUhc8uOKpPyo-LBIfXBho4CA Social Media Marketing World 2014 is the world’s largest social media marketing conference. Friday, March 28, 2014 8:00am: Keynote Session Have We Lost the Social in Social Media?By Jay Baer […]

So Glad I Met the @InfoGraphicTeam

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Infographics are a great way to convey information and data visually to a broad audience and make your content easily shareable. As part of an overall branding, marketing and, syndication strategy, infographics are a great tool. The infographic helps to simplify your message through visuals, making it easier to understand, and empowers others to share and […]

Email Marketing: Necessity is the mother of invention

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Google’s updates to products and services have created an arms race as marketers struggle to keep up, stay relevant and remain in customers' inboxes. Read on to learn more about how Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, have refined their email strategy to keep pace with Google updates.

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