Articles from Best Marketing (trending on the web)

Why A Startup CFO Is Like A Personal Trainer

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According to a report from Harvard Business School, as many as three out of four startups fail to succeed in the long term. To hold their own amongst established competitors, startups need strong leadership teams and effective business strategy. I recently spoke with Tridivesh Kidambi, newly appointed CFO of CallFire, a technology company that provides voice and text connectivity to businesses, to learn more about how a company determines it needs a CFO and what it takes to be the CFO of a startup.

Content Marketing: User-generated content tips from Wikipedia’s Jimmy Wales

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At the recently held Internet Retailer Conference and Exhibition (IRCE) in Chicago, Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, interviewed event speakers and attendees in the MarketingSherpa Media Center.

Simplicity—What’s Your Definition?

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  I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me: “At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh.” I think that should be the mantra for any business, really—to create clear, fresh […]

Email Marketing: Don’t let email own the ecommerce showroom floor

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Email marketing is one of the most frequent sources of ecommerce traffic for organizations across every revenue range. Read this MarketinSherpa Blog post learn from Ben Pressley, Head of Worldwide Sales, Magento, about why you shouldn’t let email own the ecommerce showroom floor.

Four Ways To Make Market Research Pay

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Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is still maddeningly elusive. A big problem is that conventional research [...]

Marketing and Technology Converge in the C-Suite: The Rise of the Chief Digital Officer

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Technology has changed the way we work and live. The lines between our personal and professional lives have blurred. And the combined powers of digital, social, mobile, and cloud technologies are empowering both individuals and organizations to reach beyond yesterday’s boundaries of innovation. Today, modern multichannel customers have set the bar so high now in terms of their expectations for brands, that good customer relationship management (CRM) is the minimum expectation.

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