Articles from Best Marketing (trending on the web)

Where Did My Mojo Go? And Ten Ways To Get It Back

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I have a confession. I’ve been in a bit of a “blah attitude” lately.  My very personal pet dark cloud is following me wherever I go.  You see, I had this fantasy that after I left my corporate career and started my dream company, it would all be rainbows and unicorns.  I would wake up with a spring in my step, moving purposefully toward my goals, my imaginary superwoman cape in tow. So this state of “blah” for the last couple of months has been a bit disappointing. Actually, it’s downright depressing.

One Of The Creators Of AOL Instant Messenger Pivoted His Next Company So Effectively That It Just Raised $7.5 Million

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When you think wistfully back to your years of using AOL Instant Messenger (commonly known as AIM) to flirt with your crush or swap answers to your math homework, you should thank Eric Bosco, current CEO of ChoiceStream, an adtech company that just raised $7.5 million. Bosco was one of the engineers responsible for building the popular chat tool that hit crazy-popularity in the late '90s and early 2000s. (His screenname was "FastVR6," a nod to his Volkswagon Jetta with a souped-up VR6 engine).

Lessons On Innovation From Visionary CEOs

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As CEOs seek to grow their business the answer often comes down to one word – innovation. Innovation is the heart that pumps out new value to existing and new customers. With this in mind, I thought it would be valuable to assemble the CEOs of top innovative companies and ask questions like: how they develop strategy, how they build innovation into their corporate culture, and what they see the future holds. Below are the answers from these 3 CEOs:

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